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Gibson Olpp: May 25, 2022 12:15:00 PM
If you’re familiar with direct mail fundraising campaigns, you know the first (and often biggest) hurdle is getting recipients to open your mailer....
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Gibson Olpp: Apr 27, 2022 6:12:43 PM
We all know the saying “you get what you give,” but have you ever thought about how the phrase relates precisely to direct mail fundraising?
2 min read
Gibson Olpp: Apr 15, 2022 8:07:32 AM
Think about the last time you gave money toward something - a cause, a foundation, a charity. Now, think about why you donated. What compelled you to...
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Gibson Olpp: Mar 30, 2022 2:12:00 PM
When SMS marketing came into play, most people thought it was going to kill direct mail marketing, but they were dead wrong. Technology evolves...
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Gibson Olpp: Sep 22, 2020 10:21:54 AM
2020 Direct Mail Results from 5 Different Non-Profits Acquisition Mailing - 14 years and still THE control Catholic Relief Services 2005 test...
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Gibson Olpp: Jul 17, 2020 2:28:00 PM
A Direct Mail US Currency Alternative In mid-June, the Federal Reserve started limiting the allocation of US coins due to the Covid-19 pandemic....
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Gibson Olpp: Sep 23, 2019 11:25:43 AM
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