---
title: Custom Coins Increase Direct Mail Fundraising Response Rate
description: Four case studies reveal the advantages of using coins in direct mail fundraising efforts. Order custom coins to improve your response and donation rate!
---

[Osborne Coinage News ](https://customcoins.osbornecoin.com/news)

# [Custom Coins Increase Direct Mail Fundraising Response Rate](https://customcoins.osbornecoin.com/news/using-custom-coins-in-direct-mail-outreach-increases-responses-and-donations)

 Written by [Gibson Olpp](https://customcoins.osbornecoin.com/news/author/gibson) | Sep 23, 2019 3:25:43 PM

 

## **2019 Direct Mail Results from 4 Different Non-Profits**

 

### Acquisition Mailing - 14 years and still THE control - Catholic Relief Services

- 2005 test using shiny brass plated steel (BPS) at .984” diameter. 5,000,000 mailed
- Enlarged color picture of medallion on OSE. ‘ANGEL MEDALLION INSIDE. DO NOT SHRED’
- 10% increase in response against control
- 5% higher donations realized

 

### Prospect mailing - National Museum of the American Sailor

- 2018 test using shiny brass plated steel (BPS) at .984” diameter . 40,000 mailed
- On the OSE: DO NOT SHRED OR DISCARD!  Your Founding Sponsor Medallion Enclosed
- 31% increase in response rate against control
- With NO coin, only realized 1.49% response rate
- NET = 55% increase in response rate over the NO coin option

* *

### Direct Response Campaign (Acquisition and Back End Premium)

### The Statue of Liberty Ellis Island Foundation* *

- 2017 & 2018 mailings using large [golden brass coins](https://www.osbornecoin.com/products/custom-coins/golden-brass-coins/) at 1.50” diameter………7,500 mailed (3 executions)
- Offered at $35 each.
- 38% of donors gave exactly $35, 10% gave MORE than a single $35 gift, so they could receive more than one medallion. 69% of all donors gave within the ‘medallion range’ of $35 to $249.
- At the $250 level, a .999 Fine Silver, colorized medallion was offered.
- Net = Multiple mailings using a custom golden brass medallion achieved a positive net result

 

### Direct Response Campaign (Commemorative Back End Premium)

### Wildlife SOS

- Out of 3 premiums offered at $12.00 threshold, (coin, socks & plush toy), 60% chose RAJU The Elephant medallion. 
    - 1-1/2” diameter in textured, high relief antique brass
- Monthly donor mailing was targeted at NEW clients – the medallion was a major contributor in realizing NEW donors.

 

[View full post](https://customcoins.osbornecoin.com/news/using-custom-coins-in-direct-mail-outreach-increases-responses-and-donations)

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