---
title: Made in the USA - the Preferred Choice
description: Since the start of the pandemic, distributors have stated their desire for goods Made in the USA. Clients are now feeling the same way as well.
---

[Osborne Coinage News ](https://customcoins.osbornecoin.com/news)

# [Made in the USA - the Preferred Choice](https://customcoins.osbornecoin.com/news/made-in-the-usa-the-preferred-choice)

 Written by [Gibson Olpp](https://customcoins.osbornecoin.com/news/author/gibson) | Dec 12, 2022 8:58:03 PM

 

## Since the start of the pandemic, distributors have increasingly stated their desire for American-made goods. Clients are now starting to feel the same way. 

 

In an industry  where 90% of suppliers import their products from overseas, the days of the American manufacturing machine powering the entire promo industry are long gone. However, a key switch has occurred with the pandemic: distributors are expressing a much stronger preference to purchase U.S.-made goods . In the 2020 Counselor SOI report (fielded before Covid ), 69% of distributors professed a desire to purchase Made-in-USA items.

 In 2021, that figure went up to 76%. An lest you think it was a one-time phenomenon, the numbers increased again to 80% this year. It seems like that preference is  slowing turning into action. Suppliers reported that more than of their distributor clients (54%) asked for Made-in-USA products than the previous year. Likewise, surveyed distributors said 41% of their end-buyers also asked for more American-made products. Price has historically been the greatest hurdle to purchasing more Made-in-USA products. But if American manufacturers can compete amid a sea of rising costs, and deliver on inventory while overseas importing is beset with disruption, then perhaps the tide can turn back a little to American shores. 

Reprinted with permission of ASI/ASI Media.

 

[View full post](https://customcoins.osbornecoin.com/news/made-in-the-usa-the-preferred-choice)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Gibson Olpp"
  },
  "dateModified" : "2023-08-15T14:35:07.839Z",
  "datePublished" : "2022-12-12T20:58:03Z",
  "headline" : "Made in the USA - the Preferred Choice",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://5563363.fs1.hubspotusercontent-na1.net/hubfs/5563363/Osborne%20Coinage/Blog%20images/Eagle%20on%20flag.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://customcoins.osbornecoin.com/news/made-in-the-usa-the-preferred-choice",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "News"
  }
}
```