It may seem like these days everything from electronics to sporting goods to household appliances are made in (and sold to us from) other countries. And while that may be the case, there’s still something to be said about supporting a product that’s made right here in the U.S. (and has been for close to 200 years!).
If you’re familiar with direct mail fundraising campaigns, you know the first (and often biggest) hurdle is getting recipients to open your mailer. Wouldn’t you like to ensure that all your hard work and fundraising efforts had a better chance of being recognized - and, in turn, generate a greater ROI?
We all know that when it comes to direct mail fundraising, the first (and sometimes biggest) hurdle is simply getting recipients to open your mailer. You’re probably guilty of automatically throwing certain letters into the recycling bin without even peeping inside the envelope. And while it may be fine for those pesky dentist reminders, you need your direct mail letters to be opened. Your...
We all know the saying “you get what you give,” but have you ever thought about how the phrase relates precisely to direct mail fundraising?
Think about the last time you gave money toward something - a cause, a foundation, a charity.
Now, think about why you donated. What compelled you to pull out your credit card or checkbook? Chances are it has something to do with how you felt upon being asked to give.