Pens Are So Last Season—Why Coins Steal the Promo Spotlight

Why a Custom Metal Coin Beats a Pen as a Promotional Product

When it comes to promotional giveaways, businesses often default to the usual suspects—pens, mugs, stress balls etc. While pens might be a go-to for their low cost and ubiquity, they’re not exactly memorable. In fact, they might be the most forgettable piece of swag ever invented. If you’re looking to stand out and leave a lasting impression, it’s time to consider a more unique, impactful option: custom metal coins.

Pens Run Out. Coins Last.

Let’s be honest: pens are disposable. They’re used, they run out of ink, and they get tossed without a second thought. Most promotional pens don’t even make it past a few uses before disappearing into a junk drawer—or worse, the trash. That means your brand’s visibility is limited by a tiny ink cartridge.

Custom coins, on the other hand, don’t have an expiration date. They’re made of metal, crafted to last, and designed to be held onto. Even if someone doesn’t immediately use or display the coin, they’re unlikely to throw it away. In fact, these coins often become pocket keepsakes or desk collectibles. Some even end up on display.

Coins Are Never Ignored

Have you ever seen someone walk past a coin on the ground without at least glancing down? Coins instinctively trigger our “this might be money” radar. That kind of psychological stickiness is powerful. A custom coin with your logo or message on it taps into the same instinct. People pick them up. They show them to others. They start conversations.

A pen might get borrowed and never returned. A custom coin? It gets admired.

Perceived Value Matters

Even though a pen and a coin may cost the same to produce in bulk, a metal coin carries a higher perceived value. It feels substantial. It looks important. When someone receives a custom coin, it feels like a gift, not a throwaway. That perceived value reflects directly on your brand—it says you’re thoughtful, creative, and professional.

A Custom Coin Tells a Story

Unlike a pen, which usually has space for just a logo and phone number, a custom coin gives you the opportunity to tell a story. You can emboss it with a brand motto, a date, a campaign name, or a mission. The design options are endless—from textures to color accents—allowing you to create something that feels completely unique to your organization.

Coins Get Kept

Promotional pens might live short, boring lives. But a good coin? It gets kept. It ends up on shelves, in pockets, on keychains, or even framed. It becomes part of a collection or a conversation piece. That’s long-term brand exposure you simply can’t get from a pen.

Bottom Line: If you’re aiming for memorability, staying power, and a real return on your promotional investment, ditch the pen. Go with the coin. It lasts longer, feels more valuable, and makes people stop and pay attention—literally.

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About Osborne Coinage:
Osborne Coinage is America's oldest private mint, founded in 1835. The company has been producing custom-made coins for over 180 years and has earned a reputation for excellence in design, quality, and customer service. With a commitment to excellence and craftsmanship, Osborne Coinage has established itself as a trusted partner for organizations and individuals seeking distinctive and meaningful coinage.