We all know that when it comes to direct mail fundraising, the first (and sometimes biggest) hurdle is simply getting recipients to open your mailer. You’re probably guilty of automatically throwing certain letters into the recycling bin without even peeping inside the envelope. And while it may be fine for those pesky dentist reminders, you need your direct mail letters to be opened. Your...
We all know the saying “you get what you give,” but have you ever thought about how the phrase relates precisely to direct mail fundraising?
Think about the last time you gave money toward something - a cause, a foundation, a charity.
Now, think about why you donated. What compelled you to pull out your credit card or checkbook? Chances are it has something to do with how you felt upon being asked to give.
When SMS marketing came into play, most people thought it was going to kill direct mail marketing, but they were dead wrong.
Technology evolves rapidly. Websites are getting rebuilt at rapid rates. Mobile devices keep getting cooler and take better pictures than most actual cameras now, so how has direct mail been able to hang in as one of the top fundraising marketing strategies?
The nickel turmoil is real.
For two weeks now, the prices of nickel (the raw metal) prices have skyrocketed!
As a matter of fact, metal continues to be a problem for supply chains across the board — from currency to manufacturing. And the surge continues to unfold as nickel prices recently hit daily limits in China. The increase is so drastic, the value of a nickel is worth more than a dime!