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Coins in Direct Mail Increase Responses and Donations - Updated 2020

2020 Direct Mail Results from 5 Different Non-Profits

 

Acquisition Mailing - 14 years and still THE control

Catholic Relief Services

 
  • 2005 test using shiny brass plated steel (BPS) at .984” diameter. 5,000,000 mailed
  • Enlarged color picture of medallion on OSE. ‘ANGEL MEDALLION INSIDE. DO NOT SHRED’
  • 10% increase in response against control
  • 5% higher donations realized
Replacing US Currency in a Direct Mail Package

A Direct Mail US Currency Alternative

In mid-June, the Federal Reserve started limiting the allocation of US coins due to the Covid-19 pandemic.  Pennies, nickels, dimes, quarters, half dollars and even full dollar coins are in extremely short supply. This is an unheard of moment in our country's recent history where US coins are being rationed, not seen since the rationing of coinage during...

Are Custom Coins a Better Incentive than Cash for Non-Profit Fundraising?

Cincinnati, OH – While there is no secret formula that assures success in direct mail fundraising efforts, most non-profit managers would agree that there are some basic elements to consider.  There is the cover letter of course, the reply device and reply envelope, and typically a premium of some sort to reward or incent the respondent.  All of this is packaged into a carrier envelope.  Often...

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