Job location: Cincinnati, Ohio
When SMS marketing came into play, most people thought it was going to kill direct mail marketing, but they were dead wrong.
Technology evolves rapidly. Websites are getting rebuilt at rapid rates. Mobile devices keep getting cooler and take better pictures than most actual cameras now, so how has direct mail been able to hang in as one of the top fundraising marketing strategies?
Most people thought that direct mail would go by the wayside when SMS (text message) marketing came into play. But that wasn't the case. Instead, technology evolved and killed off telemarketing. I mean, who answers callers that they don't know now? We all click the button and send them right to voicemail, at least I do. SMS has definitely had an impact because you can see the message and not have to speak to anyone but how many of those do you actually click on? It's missing one very important thing....a human connection.
Long live direct mail!
Direct mail is surprisingly effective in fundraising for nonprofits and other organizations seeking to raise money for programs. Recently, NonProfit Pro released a very insightful article that is chock full of statistics that break down the numbers on response rates across different platforms.
According to the USPS, 55% of people said they “look forward” to seeing what’s in their mailbox. Meanwhile, 56% stated that receiving and reading mail is a “real pleasure.
So not only is direct mail still powerful and going strong but then add in custom coins and BAM, you have a winner! But why? Because the key to a successful direct mail campaign is connecting with your audience. When you connect with the people receiving your message they have a deeper understanding of your mission, vision, and values. That drives engagement and builds your donor base.
But like all successful strategies, they have to be put implemented properly. So, if direct mail wasn't in your marketing plan, you may want to reconsider the option. Do you need a little guidance?
In this FREE guide, we review helpful hints to increase response rates and donations using custom coins.