--- title: Garner Larger Donations with Custom Coins in Direct Mailers description: When using an item with a high-perceived monetary and emotional value, your nonprofit is showing that it cares about its donors. image: https://customcoins.osbornecoin.com/hubfs/Osborne%20Coinage/Direct%20Mail_Fundraising/Establish%20an%20Emotional%20Connection%20with%20Donors%201080x1080%20IG-blog%20feature%20images%20(1)-1.png --- 1 min read # Garner Larger Donations with Custom Coins in Direct Mailers [![Picture of Gibson Olpp](https://customcoins.osbornecoin.com/hs-fs/hubfs/Screen%20Shot%202019-06-03%20at%209.44.44%20PM.png?width=30&name=Screen%20Shot%202019-06-03%20at%209.44.44%20PM.png) Gibson Olpp ](https://customcoins.osbornecoin.com/news/author/gibson-olpp) : Apr 27, 2022 6:12:43 PM [Direct mail premium](https://customcoins.osbornecoin.com/news/tag/direct-mail-premium) [Non-Profit](https://customcoins.osbornecoin.com/news/tag/non-profit) ![Garner Larger Donations with Custom Coins in Direct Mailers](https://customcoins.osbornecoin.com/hubfs/Osborne%20Coinage/Direct%20Mail_Fundraising/Establish%20an%20Emotional%20Connection%20with%20Donors%201080x1080%20IG-blog%20feature%20images%20(1)-1.png) We all know the saying “you get what you give,” but have you ever thought about how the phrase relates precisely to direct mail fundraising?  ![14](https://customcoins.osbornecoin.com/hs-fs/hubfs/Osborne%20Coinage/Direct%20Mail_Fundraising/14.png?width=150&name=14.png)It makes sense when you think about it: when we’re made to feel special and valued, we’re typically more inclined to work on that relationship, study hard for a good test score, or continue to prove ourselves to our boss. The same can be said for potential donors - and many are more likely to give (and give more!) when your direct mailer includes an action item of *value*. When using an item with a high-perceived monetary and emotional value, your nonprofit is showing that it cares about its donors; you’re not another apathetic mailer piled up on the kitchen table, but rather an organization who cares enough to go the extra mile and do something special for its donors.  *“Special” is just what our custom coins are - and their value is sure to make donors inclined to give more. * Take one of our customers, a national fraternal organization, where we tested a direct response campaign using custom brass medallions. 80,000 total pieces were mailed, 14,000 of these had a medallion enclosed. The response rate for the pieces *without *a custom coin was 9.1%, with an average gift of $25, while the medallion mailers saw a **14.5%** response rate and an average gift of **$61**!  [![Get Your Free Guide: Five Tips on How to Maximize Your Fundraising Campaigns](https://no-cache.hubspot.com/cta/default/5563363/da25d6d3-735d-43ee-8d10-50a82df6f7ab.png)](https://cta-redirect.hubspot.com/cta/redirect/5563363/da25d6d3-735d-43ee-8d10-50a82df6f7ab) With a *59% increase* *in responses* and a *144% increase in donations*, it’s clear the custom coin option far outperformed the mailer without a custom coin.  These findings aren’t unique to this one organization, however. Check out our blog post on our direct mail results from several other nonprofits [here](https://customcoins.osbornecoin.com/news/coins-in-direct-mail-outreach-increases-donations).  Your organization can realize its own donations increase when you use an action item like a custom coin in your next direct mail fundraising campaign. The coin itself is inherently attractive, which lends itself to a high-perceived monetary value that donors can’t help but take a second look at. And because all of our premiums are fully-customizable, you’re able to work with us directly on your coin’s design and message - which means that your coins are truly unique! Ensuring your action item has value is *key* in garnering larger donations in your next direct mail campaign. Make your donors feel special and use a custom coin! - [### SHARE ](http://www.facebook.com/share.php?u=https://customcoins.osbornecoin.com/news/garner-larger-donations-with-custom-coins-in-direct-mailers) - [### SHARE ](http://www.linkedin.com/shareArticle?mini=true&url=https://customcoins.osbornecoin.com/news/garner-larger-donations-with-custom-coins-in-direct-mailers) - [### SHARE ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://customcoins.osbornecoin.com/news/garner-larger-donations-with-custom-coins-in-direct-mailers) - [### SHARE ](mailto:?subject=Garner%20Larger%20Donations%20with%20Custom%20Coins%20in%20Direct%20Mailers&body=Garner%20Larger%20Donations%20with%20Custom%20Coins%20in%20Direct%20Mailers%20https://customcoins.osbornecoin.com/news/garner-larger-donations-with-custom-coins-in-direct-mailers)