Promos to Prioritize Safety

Explore some effective promo ideas for safety campaigns in every sector, from the workplace to home.

Safety programs are vital for organizations in every field, from construction to education to healthcare and beyond. When done well, these programs can help minimize on-the-job risks, ensure compliance with regulations and help create a healthier work environment.

Each industry, workplace and team has its own unique set of safety challenges, with the riskiest jobs tending to be those that we rely on to keep us fed, provide us with shelter and allow us to travel. In other words, the truck drivers, farm workers, construction workers, logging workers and all those who support our infrastructure usually face the greatest on-the-job dangers.

Whether it’s operating heavy machinery or navigating extreme weather conditions, many workers deal with potentially deadly situations on the job. Data from the Bureau of Labor Statistics reveals a sobering trend of increasing occupational deaths. In fact, they’ve reached an all-time high, with an American worker dying from a work-related injury every 96 minutes. Those aged 55 to 64 experience the highest number of fatalities, making it even more important as the workforce ages to prioritize safety.

While workplace deaths dropped during the pandemic, they’ve started to tick back up again. To turn this trend around, organizations must embed safety into every aspect of the workplace. Not only do employees need to know about potential dangers, but they should also know how to practice safe habits at work and feel empowered to speak up when they don’t feel safe.

Organizations should also expand how they think about safety. Being safe at work isn’t just following the proper protocols – it requires creating a supportive work environment that prioritizes employees’ well-being.

The Occupational Safety and Health Administration reports that workplace stress leads to more than 100,000 deaths in the U.S. each year. By using promo campaigns to address safety and well-being more holistically, organizations can work to reduce stress, prevent burnout and build a more productive workplace.

Through promotional campaigns, organizations can keep safety – in all its forms – top of mind and inspire workers to adhere to safety procedures. Here’s a look at some different kinds of safety programs, along with some promo that’s perfect for these campaigns.

Promo For Safer Schools

From preparing for natural disasters to ensuring the physical safety of students and staff, schools have numerous items on their safety checklists. Although many schools take measures to keep schools safe, like restricting access and adding school resource officers, there’s growing anxiety around school safety. More than half of U.S. parents – 6 out of 10 – say they’re worried about their children’s safety and security at school. This elevated concern underscores the need for comprehensive safety measures. Schools at all levels can turn to promo to educate staff, students and parents about important topics like maintaining a secure environment and practices that keep kids safe while traveling to and from campus.

Plan A Safety Campaign Around These Events

June is National Safety Month, but there are multiple opportunities throughout the year to spread safety messages:

National Burn Awareness Week              February 2-8

National Ladder Safety Month                  March

National Youth Sports Safety Month       April

National Work Zone Awareness Week   April 21-25

National Playground Safety Week           April 21-24

Motorcycle Safety Month                           May

National Water Safety Month                    May

Building Safety Month                                May

National Safe Boating Week                     May 17-23

National Trailer Safety Week                    June 1-7

National Fireworks Safety Month             July

Children’s Eye Health and Safety Month August

Safe + Sound Week                                   August 10-16

National Food Safety Education Month  September

Sports Eye Safety Month                           September

National Crime Prevention Month            October

National School Bus Safety Week           October 20-24

Safe Toys and Gifts Month                       December

Promos For Personal Safety

Many Americans are feeling shaky about their personal safety. More than a third (40%) say they are afraid to walk alone at night near home, which is the highest in three decades, according to a Gallup poll. While 80% of Americans say they feel safe going to stores and parks during the day, only 19% say they feel just as safe after dark. Women are likelier than men to say the fear of crime has prevented them from taking walks, jogging or running alone in their area.

Law enforcement agencies and neighborhood watch programs could use branded items like safety whistles or personal alarm keychains to help enhance individuals’ safety. These organizations might also sponsor community safety workshops and distribute promos like pens and magnets.

Add Promo To Safety Discussions

Every week, U.S. businesses spend more than $1 billion on injury-related expenses, totaling more than $58 billion per year. These are the most common causes of workplace injuries:

• Overexertion
• Falls
• Struck by object or equipment
• Vehicle crashes
• Slips and trips
• Caught in or compressed by equipment or objects
• Colliding with objects
• Repetitive motions

By incorporating promo into safety programs, businesses can not only show their commitment to workplace safety, but also enhance employees’ well-being. Items like reflective vests or mousepads with wrist support can promote a culture of safety for workers in various settings. 

Risky Business

When thinking about safety programs, organizations should ensure that employees feel safe coming to work. Some companies assume that aggressive behavior and threats could never happen within their team, so they don’t proactively address issues like bullying and harassment. This kind of behavior happens, though, with almost 1 in 4 people saying they have witnessed workplace violence in the last five years, and 12% saying they have been the target of this violence themselves.

When it comes to creating a safe work environment, it’s crucial to recognize and address the potential for workplace violence. Promo items like mousepads with emergency numbers and magnets with tips for reporting issues can help foster a culture of safety.

Reprinted with permission of PPAI - to see the original article, visit https://flipbook.ppai.org/2024-10-01/56/